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TRADE SHOW DISPLAY TIPS ON MAKING A TOP PURCHASE

Exhibition stand TIPS

One of the most difficult decisions to make when deciding to go to a Trade Shows is to determine what you are actually going to display. Assume you have it booked, staff are well trained and presented, you know your customers, the Trade Show has a great history and attracts large crowd and you have great products.

So what will let you down? The answer is easy and often forgotten with companies presenting. Its their Displays. Remember there might be hundreds of other companies on display so you need to stand out. You know you have the best products but does the crowd? If you havent invested money in professional looking Exhibition stand products then its possible you may have wasted your time altogether.

You don’t have to have the most dazzling booth on the trade show floor, you obviously have to do with whatever your budget is. But you do need to let the passing traffic what you are selling. Remember you usually have only 3 seconds to attract a customers attention. So consider display products such a retractable banners which are easy to set up, pop up displays which can be as big as 3 metres wide but are eyecatching. If you have photos and poster then a Display Board might be ideal for this.

Whatever your Budget try to aim for quality and pay a little bit more. Not only will it last longer anyway but it will give your company a more polished and professional look. There is nothing worse than displays that are poorly printed, etc some retractable banners bend like a “banana”. Look for high quality polypropylene blockout material. This means if you put your sign against a window with the sun coming in, that you wont be able to see thru the banner to the other side.

Another tip is to give yourself some time before you have to display. Unfortunately so many businesses leave it to the last minute, leaving no chance for error and choosing displays that you might later regret. Consider the cost of exhibiting at a Trade Show, so it can be very wasteful financially if you give yourself no time to prepare.

If you have ever bought a Pop Up Display, then you know what I am talking about. While they look superb and give you a presence they also have to be packed away in a big heavy case on wheels.

However thanks to a fantastic new innovation we can now offer the Waveline that is cheaper, lighter, easier to use and looks fabulous.

The Waveline uses a super light aluminium framing system wrapped in a vibrant fabric outer. The fabric fits tightly around the frame and secures with a zip running down the side. This creates the ideal amount of tension in the fabric to give a smooth, curved finish.
Packed into the carry bag, the Waveline weighs just 12 kilograms. Assembly of the frame takes one person no more than five minutes, and all that’s left to do is slide the printed graphic over the outside. No tools required.
If you have the type of business in which you need to change your graphics as you go from event to event, the Waveline is for you. With a single frame you can simply slide your new or replacement graphic over the top, providing even greater value and versatility.

The reason why the Waveline is so much cheaper is because all the unnecessary, expensive components (the pop up frame, magnet bars, mounted drop panels, carry case on wheels) have been removed.

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Tags: exhibition stands
Posted in Banner Advertising · February 27th, 2010 · Comments (0)